Personal presentation is all about marketing YOU, the brand that is you. What others see you do and hear you say will influence their opinion of you – so personal presentation is about painting yourself in as positive a light as possible – always.

Organisations spend a lot of time and money working on their image, developing their brand and producing as many positive signals as possible. Staff in organisations should know that everything they do is marketing for the organisation, every email they send, every phone call they take, every time they interact with a client or customer. Organisations also spend a lot of time and money recruiting and training the right kind of people to project the right kind of image.

Effective Communication

Personal presentation is about you and how you present yourself in everyday situations.  However, personal presentation always involves at least two people – the person presenting themselves (you) and the person receiving the presentation. It can therefore be described as an interaction.

Personal presentation is concerned with conveying appropriate signals for the situation and for the other individuals involved.  People who lack self-esteem and confidence may fail to convey their message effectively or fully utilize their skills and abilities because of the way they present themselves.  By improving your personal presentation you improve your communication skills and reduce barriers to understanding.  Everybody presents themselves differently and most can improve their personal presentation.

Personal presentation is about learning about yourself, being inner-directed and accepting of who you are, your positives and your negatives, and being comfortable with yourself.  Personal presentation is not about being self-conscious or overly concerned with what others think about you. These concepts are closely related to Personal Empowerment.